We value our independence, so we’re able to tailor our advice to your needs while working around your specific circumstances. Our branding reflects how we constantly evolve, to give you the help you need at each stage of your life.
Being able to call ourselves independent is very important to us, as we truly believe this is the way all financial services should be provided. This ensures that our clients always get advice to meet their needs and circumstances.
We had the idea of setting up Evolution FS Ltd when we were both working for the same company back in 2006. We know that financial services can often be seen as complicated and daunting, so we were determined to do things differently. We started by de-cluttering our vocabulary to make sure we were speaking the same language as our clients.
We always put our clients at the centre of what we do - whether you’re a first time buyer or an experienced investor, running your own business. Not only do we tailor our advice to your specific needs, but we work around you and your preferences. It’s completely up to you whether you want like to be fully involved or take a back seat because of your busy life. Either way, you’ll be able to rely on us to deliver quality advice and service.
We recognised how our lives are constantly changing over time, as a continuous evolution. As we evolve, our needs and requirements are changed by our experiences and feelings. So we wanted to develop our logo with this in mind – acknowledging this spiral of growth is at the heart of everything we do.
How could we convey this concept in our company logo? We drew upon the Fibonacci sequence, who’s numbers are the building blocks of life, from flowers and plants to animals, and us humans. We simplified this theory and series of numbers (like we aim to do when advising on complex issues) to come up with the growing squares, representative of building blocks, and us giving you help to build the next stage in your life.